Business Development Certification Program Module 7

Description

The Business Development Certification Program is one of the hallmark initiatives providing business owners with the essential tools for sustainability, growth, and success.

Content & Clicks: Marketing Strategies for the Modern Market

Gain invaluable insights and tools to revolutionize your approach to market dynamics, enabling your business to adapt, innovate, and thrive in today's rapidly changing business landscape. 

Speakers:   

A.B. Barrera 

PMDG/ Alphagraphics

A.B. Barrera is a veteran communications expert and prominent business leader in South Texas with nearly three decades of marketing experience statewide. He co-leads PMDG Marketing Communications and co-owns AlphaGraphics Laredo. Barrera is nationally recognized as a Business and Social Etiquette Consultant, certified by the Emily Post Institute, and holds a Certified Marketing Director (CMD) designation from the International Council of Shopping Centers. Actively involved in national marketing organizations like the American Marketing Association and the Public Relations Society of America, Barrera has served as President of the American Advertising Federation Rio Grande Valley Chapter and currently leads as District Governor of AAF D10, overseeing 19 Ad Clubs across multiple states. Throughout his career, Barrera's civic contributions have garnered numerous local, regional, and national awards.  

David Kash Vasquez 

Grow Laredo

David Kash Vasquez is a seasoned marketing veteran with over 2 decades of experience in traditional media, branding, and digital marketing. Currently, he serves as the Director of Communications and Public Affairs for Gateway Community Health Center. Alongside his role at Gateway, David is the owner of Grow Laredo, a reputable digital marketing agency established in 2009 assisting numerous businesses in achieving their marketing goals and establishing a strong online presence. Throughout his career, David has held multiple roles within various organizations allowing him to gain a diverse skill set and invaluable insights in business development, finance, education, renewable energy, and healthcare. His expertise includes digital marketing, public speaking, website development, search engine optimization, social media strategizing, podcasting, live streaming and lead generation.